Burger King’s New Tech-Heavy Store Design

Burger King’s New Tech-Heavy Store Design
Advertising
Nicko Margolies
  • 8 june 2009

Burger King recently unveiled a new layout design in a store in Spring, Texas, hoping to expand the prototype across the state by the end of the year.  The new theme is heavy on pizazz and incorporates flame imagery across the restaurant.  Technical upgrades include touch-screen LCD menus, game kiosks for the kids, an energy efficient flexible batch broiler to cook extra-thick burgers and most importantly, free Wi-Fi.

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