At the Creativity and Technology Conference,  Zoic studios presented their project for “Killzone: Behind The Bullet”. It's a download-able demo on the PS3 which follows the path of a bullet where gamers can control the camera angle, playback speed, and audio elements. The video renders in real time from the game engine, appealing to the gamer's needs to see what the graphics are capable of.

To make the video, Zoic used in-game elements and animations to create the set. Taking existing assets, such as characters, lighting, and textures used to create the game and re-purposing it to create the video. The implications affect animators, who might have normally been needed to create the animation seen inside the video. If we can create content from prefabricated assets, where does that leave animators?

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