Chili’s Builds Big Web Presence for Fake Rival

Chili’s Builds Big Web Presence for Fake Rival
Sam Biddle
  • 2 june 2009

Chili’s new ad campaign, centered around the cheeky mockery of imaginary rival “PJ Bland’s,” is making the web and social media strategies of the latter a surprising priority; cardboard-only eatery PJ Bland’s sports a Twitter, Flickr, and YouTube, presence, while the real restaurant still lacks all three.

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