“Cube Grenades,” Social Objects, and the Future of Marketing
Cartoonist and marketing theorist Hugh MacLeod has been developing his concept of “social objects,” now reified in the form of his “cube grenade” series of illustrations, which he believes are representative of the future of both brands and marketing as a whole. Though it may sound opaque at first, the concept of social objects can be summed up by MacLeod’s thesis that people socialize around objects in meaningful ways, and these peripheral interactions are far more important than the objects themselves.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits