Customer Data Not Advertising To Save Papers?

Customer Data Not Advertising To Save Papers?
Piers Fawkes, PSFK
  • 8 june 2009

An article in the Independent reports that News International has a database of 11 million British readers and plans to manipulate the heck out of it to save it from experiencing sector-wide decline. The database contains information on a large chunk of the 23 million readers of the The Times, Sunday Times, The Sun and News of the World papers.

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