There’s been a hell of a lot of chat recently about exactly how you can make money through social media. So far, the only ones cashing in have been the founding principals when they sell off a fraction of their site to a traditional media company, which immediately gives them an insane valuation in the billions. Right now the situation smacks of the late nineties, dot com “Field of dreams” model. The one that said if you build it they will come, then we’ll start making dumpster loads of money by selling lots and lots of really shitty and intrusive advertising on the site. It didn’t work ten years ago and billions of dollars worth of VC money went down the rancid tubes of hundreds of short lived Silicon Valley start-ups.

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