Getting Ethnographic on Silicon Roundabout
Last year, Dopplr CTO Matt Biddulph coined the term ‘Silicon Roundabout’ in reference to the circular junction at Old Street, home to UK start-ups such as Last.fm, Moo and Dopplr. It’s the UK’s very own Silicon Valley.
Although it’s been a year since the initial chatter around the subject, creative design consultancy Schulze & Webb is helping Georgina Voss to carry out some ethnographic research into the culture of the area. If you’re based in the area, grab a coffee and a biscuit with Georgina and have a chat about your involvement and impressions of the area.