We were playing with Google Trends the other day and we did a rather unimaginative search to look at interest over time for 2 leading tech companies – Microsoft and Apple. The numbers on the graphs on Google Trends reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time.

The graph above shows that interest in Microsoft was in decline and Apple in ascent but before the lines could cross – Steve Jobs poor health seems to have checked Apple’s growth and stopped the Cupertino based tech company from being more popular than the Seattle based one.

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