Jeff Jarvis On Advertising As Failure

Jeff Jarvis On Advertising As Failure
Advertising
Anjali Ramachandran
  • 9 june 2009

On his blog, Jeff Jarvis has three videos that explain his thoughts on the idea of advertising as failure, or in other words, why advertising is only required when a product does not connect with the consumer on its own. He first spoke about this with the Nokia Ideas Project and then expanded on the idea at the BRITE Conference at Columbia University. We like what he says about the direct relationship between the customer and the company being more important than the role of the ‘middleman’, which is what he refers to advertising as.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.