On his blog, Jeff Jarvis has three videos that explain his thoughts on the idea of advertising as failure, or in other words, why advertising is only required when a product does not connect with the consumer on its own. He first spoke about this with the Nokia Ideas Project and then expanded on the idea at the BRITE Conference at Columbia University. We like what he says about the direct relationship between the customer and the company being more important than the role of the ‘middleman’, which is what he refers to advertising as.

This content is available for Premium Subscribers only.
Already a subscriber? Log in