UK Digital Agency Devilfish, have come up with an interactive music promo for musician Julian Perretta’s track ‘Ride My Star,’ using Augmented Reality.

“We used a combination of Flash and Papervision to create the 3d scenarios. This was then developed in Augmented Reality, which uses Flash, your webcam and a special printed “icon” (tracker) to create a fully immersive, interactive video.”

The viewer has to print and hold up the tracker facing it to the camera. Suddenly the big experience starts!

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