Not long ago we wrote about the question posed at the BMW Design Talk, ‘Is modesty the new luxury?'. Louis Vuitton seems to be taking the idea to heart with the opening of their new temporary shop in Tokyo called Louis Vuitton Underground. Forget fancy custom store fixtures, all the bags and accessories are displayed on wood crates and plain shelving. Personally we give them extra points for including a bright yellow tow motor and lots of caution tape.

[via blabber-etcetera]

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)