Monocle x’s Brands (v Agencies?)
10 examples of collaboration between Monocle magazine and brands in their July/August 09 issue. The publisher has worked with Taiwan, Lille and Singapore development boards, a property developer in Tokyo plus brands includi Hyundai, Diageo, Absolut and BMW.
4. Diageo Reserve – Cocktail and mixology news for the drinks company.
5. Absolut – An 8 page travel-guide spread also promotes an Absolut sponsored 132-page pocket-sized travel handbook available with a sale of Absolut vodka at international duty free stores. The book is a guide to 25 leading business cities and 25 resorts for beach and snow.