Monocle x’s Brands (v Agencies?)

Monocle x’s Brands (v Agencies?)

10 examples of collaboration between Monocle magazine and brands in their July/August 09 issue. The publisher has worked with Taiwan, Lille and Singapore development boards, a property developer in Tokyo plus brands includi Hyundai, Diageo, Absolut and BMW.

Piers Fawkes, PSFK
  • 29 june 2009

4. Diageo Reserve – Cocktail and mixology news for the drinks company.

5. Absolut – An 8 page travel-guide spread also promotes an Absolut sponsored 132-page pocket-sized travel handbook available with a sale of Absolut vodka at international duty free stores. The book is a guide to 25 leading business cities and 25 resorts for beach and snow.

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