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Mos Def launches New Album on a T-shirt

Mos Def launches New Album on a T-shirt
Innovation
Adrian Lai
  • 22 june 2009

Some people accept the demise of the physical album as an inevitability, others embrace it. Like Mos Def: He’s releasing his latest album, The Ecstatic, as a T-shirt. How does that work? The T-shirt has The Ecstatic Killer of Sheep-interpolating cover art printed on the front, song titles on the back, and a download code for the album on the hang tag.

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