Green activists have been asking the rest of us to repair, reuse and recycle for years now but it looks like it's had to take a recession for us to listen. A car parts chain called Halfords in the UK says that it's growing sales in this economy is due to people deciding to fix their old cars or save money by jumping on a bicycle. The Telegraph reports:

Chief executive David Wild, who has been in the top job for almost a year, said the company will be increasing its focus on bikes as more people use cycling as a way of commuting.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in