We caught up with Stefan Boublil this past Monday at MEET’s First Monday coworking sessions for some lessons in personal branding. Stefan as the owner of the New York based multi-disciplinary design firm—the Apartment—has had his hand in all sorts of gigs, from helping developing the urban relaxation sanctuary YELO, to running a mayoral campaign for a fictitious political candidate under the banner of “the democratization of design” for the ICFF in 2003. Naturally we wondered what made him tick.

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