Swarovski has recently made its first foray into the world of self-branded timepieces. The company continually looks for new applications in which to use its crystals – whether that be embedding them in tiles for use in the home, or utilizing them as the basis for their well-known figurines.

The standout from the new line of timepieces is the D:Light digital watch.  It retails for upwards of $1800, but for that money you get a pretty unique watch.  The watch is made from 172 “Xillion-cut” crystals that make up a display panel. A light under the crystals can turn on or off, creating the numbers for the time display.

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