For men who would prefer not to ever step foot in a clothing store again, enter the Trunk Club: a new online service that pairs the customer with a female personal shopper who will select an outfit for him and have it delivered to his door. The service begins with a video chat consultation to take inventory of the man's current wardrobe, and decide on what he might be willing to try. From there, the personal shopper will select around nine articles of clothing—of her own choosing—and have them delivered. The man then tries on the new wardrobe, receives feedback from his shopper, and pays for only what he decides to keep—the video feedback itself is free.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in