The east and west coast technorati showed up en masse at the recent IAB Social Media Conference in New York's Roosevelt Hotel. From Facebook to Kraft and the social web’s premier designers, programmers and analysts – this audience was engaged and tweeting about thoughts all day. Best practices were unveiled, branded examples were shared, myths were debunked and most of all- the audience’s fears and hesitations were assuaged by normalizing this emerging yet already highly populated and lucrative space. The underlining call to action was to get your brand out there now to listen, test and to learn. Peep listened, learned and was inspired to further experiment with how our brands can make a few (million) new friends and mine for insights via crowd-sourcing techniques.

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