On one hand Unilever see mothers as mentors of their daughters – as we see here in this snap from a Dove soap website.

On the other hand Unilever see mothers as sexual collaborators with their daughters and their boyfriends – as we see here in this ad from the guys at Axe. [Via Contexts]

Even if the Axe ad is a fake (which we have a slight nagging feeling it is), surely it’s a reminder that it’s for Unilever to stop playing 20th century branding games and start to grow up by dumping one of these brands and really living to a set of values rather than talk about several?

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