Uniqlo Tokyo Fashion Map

Uniqlo Tokyo Fashion Map
Laura Feinstein
  • 5 june 2009

As part of Uniqlo’s Spring Parka Campaign launched last February, the Japanese retail giant has come up with an interactive website which acts as a ‘fashion map’ of Tokyo, allowing users to visit the various districts of the City and “meet” it’s inhabitants- even being able to buy what they are wearing.The campaign  features 1,000 men and women, all adding their own unique touches to the ubiquitous parka -  culminating in a video montage of the jacket being passed from one part of the city to the other. This campaign is part of a collaboration with Graffiti Magazine’s ‘Tokyo Graffiti’ publication, and can be viewed at Uniqlo’s website.

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