Uniqlo Tokyo Fashion Map
As part of Uniqlo’s Spring Parka Campaign launched last February, the Japanese retail giant has come up with an interactive website which acts as a ‘fashion map’ of Tokyo, allowing users to visit the various districts of the City and “meet” it’s inhabitants- even being able to buy what they are wearing.The campaign features 1,000 men and women, all adding their own unique touches to the ubiquitous parka - culminating in a video montage of the jacket being passed from one part of the city to the other. This campaign is part of a collaboration with Graffiti Magazine’s ‘Tokyo Graffiti’ publication, and can be viewed at Uniqlo’s website.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits