Vila Madalena is a well-known neighborhood in São Paulo, Brasil,  famous for its artist studios, galleries, bars, restaurants, and cultural centers. A true panoply of humanity walks its buzzing streets every day. PSFK associate Mandalah, a behavioral trends and innovation boutique headquartered in Vila Madalena, wanted to contribute to this community spirit, and decided to turn its front gate into a canvas of words and phrases to inspire passers-by.

These range from quotes from Mahatma Gandhi (“Be the change you want to see in the world.”), to words in Sanskrit (like sat nam, meaning “in search of true identity”, or shanti, meaning “peace”), to friendly reminders (like “drink water” and “look at the birds”), and verbal totems (like “respect” and “happiness”).

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