Despite a general downturn for most retailers this year, affordable Swedish denim purveyors Cheap Monday have seen dramatic rises in not just their sales, but also in an overall interest in their brand. Rumored to have been bought by H&M, Cheap Mondays were orginally a capsule collection for Stockholm based counter-culture fashion mecca Weekdays and it hasn't been until recently that they've started invested their resources into their beloved cult- women's line- which  in NYC is almost impossible to find except at Urban Outfitters and Greenpoint- boutique Alter. In order to expand their collection, Cheap Monday has recruited proto-goth designer Ann-Sofie Back as their new creative director to help “create a stronger identity for Cheap Monday Products”. While Back won't officially take over the position full time until spring/summer 2011, currently you can catch a sneak peak at some of her pieces for the Spring 2010 line at  In the meantime, Back will continue production on her solo line and her BACK diffusion line for autumn winter 2009/2010. For those few (and lucky) Swedish speakers, you can read a full interview with the designer about her upcoming plans at rodeo magazine online. However, for those who are fans of the circulation impairingly tight jeans-don't worry, founder Orjan Andersson will still be holding the reins over at the denim department.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in