Augmented Reality App Points to London Tube Stops
Though much of the work being done in augmented reality has thus far been of the gimmicky, flashing, ad-centric sort—more proof of concept than truly functional—the clever iPhone developers at acrossair are putting it to fantastic use with their new app, Nearest Tube. Taking advantage of the iPhone 3GS’ integrated compass, Nearest Tube merges GPS, compass, and video camera data to create a real-time overlay of the position and proximity of, as the name implies, the nearest tube stations. The application is still pending Apple’s approval for the App Store, but the video below speaks for itself.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor