It would seem like one of the year's biggest understatements to say that consumers are hesitant to go shopping at the moment. Not only  are the fashion conscious set reluctant to spend any money on new threads, but there's a general sense that it's irresponsible to be thinking of one's wardrobe while the entire country appears to be teetering on the verge of financial collapse. So how can retailers take some of the sting out of spending?

By making customers feel like they're at a BBQ with friends.

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