Yard sales, lawn services, dubious residential daycare establishments—advertisements for myriad local low-end services can be found affixed to trees, telephone poles, and walls in our neighborhoods. What most of them have in common is their indifference toward graphic design—and can they be blamed? one puts up a flier because one's cat is missing, not as part of a RISD portfolio. If they are typed at all, they are done so without any regard for typography; Comic Sans and clip art abound, and as a result many are ignored entirely.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in