In this video, Chris Anderson discusses his new book with talk show host Charlie Rose. Anderson explains the models of free that he has discovered and describes how we will do business in digital world.

In terms of what ‘free’ is, he explains:

“Free” is the perhaps most misunderstood four-letter word beginning with f in the English language… It has changed in meaning from the 20th century, razors and blades, the 21st century, information wants to be free.

It’s got these kind of dual meanings of “free” as in freedom and “free” as in no price. And then there’s the kind of, you know, the imagining what a book called “Free” would be, would say, which is like everything should be free.

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