PSFK got in touch with Liz Muller who is Director of Global Concept Design and interviewed her on the phone about the 15th Avenue E concept store they had rolled out in Seattle, the reasons behind it and the company's plans for the future.

After publishing the world’s first glimpse of the new Starbucks’ store design yesterday, we got in touch with Liz Muller who is Director of Global Concept Design over there at the big coffee company. We interviewed her on the phone about the 15th Avenue E concept store they had rolled out in Seattle, the reasons behind it, and the company’s plans for the future.

PSFK: What is Starbucks doing with this project?

LM: Our aim is to become a true reflection of the neighborhood. It’s about slow coffee and the food offering is elevated – especially the sandwiches. As part of focus on the neighborhood we’ll be doing things like supporting local bakeries.

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