menu

iPhone App Tests Sobriety By Asking Users to “Walk the Line”

iPhone App Tests Sobriety By Asking Users to “Walk the Line”
Advertising

Short of integrating a breathalyzer into the body of the iPhone, Dutch brewing company Grolsch might have figured out the next best thing with their new "Walk the Line" app. Utilizing the iPhone's motion-sensing accelerometer, the application tracks a user's ability (or lack thereof) to refrain from weaving when attempting to walk a straight line.

Scott Lachut, PSFK Labs
  • 24 july 2009

Image Credit: Getty Images, only because mushroom asked me to Photography/Flickr

Short of integrating a breathalyzer into the body of the iPhone, Dutch brewing company Grolsch might have figured out the next best thing with their new “Walk the Line” app. Utilizing the iPhone’s motion-sensing accelerometer, the application tracks a user’s ability (or lack thereof) to refrain from weaving when attempting to walk a straight line. A final score indicates whether you’re inebriated or not.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.