A study published by enterprise wiki provider Wetpaint and the Altimeter Group indicates that the more a brand engages with its consumers via social media, the likelier that relationship is to pay off with higher financial success.  The study evaluated 100 companies from the  2008 BusinessWeek/Interbrand Best Global Brands survey and their social media activity on Facebook, Twitter, blogs, etc. The brands were then ranked on an “engagement scale” ranging from a high of 127 to a low of 1. Those brands scoring highest on engagement experienced 18% revenue growth in the past year, while the least engaged experienced revenue declines of -6%.

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