Kyle J. Ferguson’s Eco-Friendly Helmet For Lacoste
Did you ever wonder what kind of head covering Kanye West would wear on a nice bike ride in the country? Well, if you had, it would probably look something like industrial designer Kyle J. Ferguson’s new collaboration with Lacoste on an eco-conscious bike helmet. The helmet, which is made from sustainable materials (but spares none of Lacoste’s lux-preppy trademark look) is comprised of organic wool, thermoformed bio-plastic, low-density cork and soy-based foam.
By way of Treehugger.com comes a very detailed graph of what make’s up Ferguson’s creation:
As you can see, the helmet is not just fashionable, but has many layers of protection built in for the wearer, in addition to a breathable herringbone outer layer. While it doesn’t say on the site where the helmet will be available, you can email the artist at his website for more information.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor