Our Obession with Tracking

Our Obession with Tracking
technology
Nicko Margolies
  • 29 july 2009

We love to know where things are and companies that offer online tracking services tend to do better, no matter what their business is. When UPS first started offering online tracking in late 1995, it got around 100,000 requests.  Last December, UPS got 27.3 million requests per day. Today, there are services to track our flights, the buses in our neighborhood, even where the money is going.  What does this growing consumer demand say about our culture?

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