Our Obession with Tracking
We love to know where things are and companies that offer online tracking services tend to do better, no matter what their business is. When UPS first started offering online tracking in late 1995, it got around 100,000 requests. Last December, UPS got 27.3 million requests per day. Today, there are services to track our flights, the buses in our neighborhood, even where the money is going. What does this growing consumer demand say about our culture?
Perhaps it is the sense of security and accountability that comes with following your purchases online, but the trend also indicates our constant need for information updates, regardless of how mundane it may be. USA Today discussed the topic with Domino’s, who have rolled out a web-service to track your pizza from creation to delivery: