Ed Cotton points us to a beautiful package design for a Red Bull Cola promotional piece. Using a sturdy wood box, and real samples of the 17 natural ingredients of the cola, Design Friendship created a striking presentation of the unseen raw material that goes into the drink. And in our increasingly virtualized-digitized world. the display is a great testament to the commanding presence of physical objects.

[Lovely Package via Influx Insights]

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in