Another interesting brand joining ranks in the new brigade of traditional menswear is Norsea, a sea and nautical themed line from “the rocky and remote coast of Northern England”. This brand exemplifies heritage in that they are so committed to quality and workmanship that they commission a 70-something local artist known in the region for his delicate renderings of indigenous plants and animals to illustrate their lookbook. Little is known about this artist except that  one of his children works as a local biologist, which has inspired much of his art and Norsea's brand identity. The clothes themselves are everything you'd expect from a company so committed to detail- clean crispy lines, fabrics in tranquil shades of blue, beige, grey and white, and pants and shorts fit to be called “boat-chic apparel”. The result is so authentic that one almost feels like they are breathing in the salty air off of a British sea vessel.

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