Last month we told you about Quirky, a crowdsourced product design site that lets the community collaborate and deliberate about each step of the conception and manufacturing process. We'll admit that we were a bit skeptical of the whole process, and Quirky's first release, a universal cord retractor, didn't exactly blow us away. But the Quirky crowd's newest idea, the Split Stick USB drive, gives us hope that the crowd of amateur innovators has the potential for truly good ideas matched with a powerful new distribution model.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in