The commercial offspring of an alliance of independent record shops staring down the barrel the new reality of the music biz, ThinkIndie is an online music store that proffers hand-picked, DRM-free, high-quality MP3 files from a dizzying variety of independent artists, positioning itself as a cultural alternative to mainstream music emporiums, both online and off.

The selection ranges between famous acts like Sonic Youth and David Bowie, critic's darlings like Animal Collective, and of course a host of lesser-known acts that have been vouched for by the curators behind ThinkIndie. ThinkIndie's prices don't seem to be standardized, and it's certainly not as easily navigated as iTunes, its obvious nemesis, but the musical expertise behind the endeavor would be hard to match elsewhere.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in