Toyota IQ Designs a New Font for Itself

Toyota IQ Designs a New Font for Itself
Design & Architecture
Dave Pinter, PSFK
  • 17 july 2009

Happiness Brussles, an agency based in Belgium recently completed a project to design a new font for the Toyota IQ to demonstrate the small car’s agility. Instead of going the usual route on sitting down at the computer and tweaking vectors, they decided to let the car design the font itself. Assisting the process were two typographers, a motion capture programmer, and a racing driver. The car was filmed in a warehouse and the movements were translated digitally into each corresponding letter.


iQ font – When driving becomes writing / Full making of from wireless on Vimeo.

Toyota is giving the font away for free and you can get it here.

[via creative review]


More in Automotive


Pay A Monthly Fee To Drive 22 Different Porsches

The car brand has introduced Porsche Passport, which gives a single person access to a whole fleet of cars starting at $2,000 per month

16 October 2017

Electric Cars Can Now Sell Their Energy Back To The Grid

A company called OVO in the UK turns your car into an electricity generator

16 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.