As ugly as most advertising billboards are, what's even uglier is that most of them are made out of non-biodegradable vinyl, and that over three million billboards' worth (that's 10,000 tons) get thrown into landfills every year. TerraCycle and Yakpak, who will be turning discarded vinyl into durable backpacks and messenger bags. The material happens to lend itself exceptionally well to tough conditions—it was used for the outdoors, after all—and accordingly the bags come with a lifetime warranty. Yakpak is going to great lengths to ensure the manufacture of the bags is ethically sound—they own their own factory in El Salvador powered by a hydro-electric plant, the employees of which are paid fair wages. The Billboard Bags (along with smaller cases, wallets, and totes) come in a variety of eye-catching designs and forms.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in