YouTube Blogger On Selling Out

YouTube Blogger On Selling Out
Piers Fawkes, PSFK
  • 20 july 2009

There’s a passionate video response by YouTube blogger Kristina Horner about working with brands. Motivated by some criticism of her work with Ford Fiesta, she argues that for both bloggers and brands to be successful they need to accept that traditional advertising is not-effective (and even rejected) and that publishers like Kristina can find a win-win situation where a brand supports their work without compromise.

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