Agency laid you off? Make Lemonade.

That’s exactly what Eric Proulx did when he was laid off from his copywriting job. He launched his own blog as a support system for ad agency creatives and the overwhelming response inspired the idea for Lemonade. The short documentary candidly tells the story of former directors, designers, and writers from the instant they were fired and what came next. Each person describes how their dismissal dramatically changed their life. The time to pursue life-long dreams ranging from painting to holistic healing became new sources of creativity. Lemonade will be released for free online in late September.

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