Art & Copy: What's Behind Great Advertising Ideas?
Documentary filmmaker Doug Pray decided to give up his regular beat – places like back alleys and truck stops – to speak to pioneers of the ad industry and see what was behind their best ideas – ideas that resulted in iconic ads that all of us, and especially the creative community, still look up to. The result is Art & Copy. Mr Pray is very clear that his film is not about the 98% of rubbish ads that seem to surface with infallible constancy year after year. Instead, he says