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Art & Copy: What’s Behind Great Advertising Ideas?

Art & Copy: What’s Behind Great Advertising Ideas?
Advertising
Anjali Ramachandran
  • 25 august 2009

Documentary filmmaker Doug Pray decided to give up his regular beat – places like back alleys and truck stops – to speak to pioneers of the ad industry and see what was behind their best ideas – ideas that resulted in iconic ads that all of us, and especially the creative community, still look up to. The result is Art & Copy. Mr Pray is very clear that his film is not about the 98% of rubbish ads that seem to surface with infallible constancy year after year. Instead, he says

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