Fiat Greens a Milan Street With Car Shaped Planters
Fiat and designer Fabio Novembre have installed 20 life-size fiberglass replicas of the automaker's 500 C compact car in Milan each with a tree planted inside. The cars are parked along the Montenapoleone, Milan's epicenter for fashion and jewelry.
The project is called Per fare un albero ‘To make a tree', and is a collaboration with the Municipality of Milan – Department of Design, Fashion and Events. The idea was to bring some summer shade to the popular stretch of sidewalk in the capital of Lombady. All the 500's will be parked in their current location till the end of September following that they will be moved to other parts of the city.