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FOX to Reinvigorate Reruns with Live Twitter Commentary

FOX to Reinvigorate Reruns with Live Twitter Commentary
technology

FOX is hoping to interject some new found value into some of this recycled content by running "live" Twitter commentary from producers and staff during episode rebroadcasts of of popular shows Fringe and Glee.

Scott Lachut, PSFK Labs
  • 31 august 2009

While in the midst of the summer season when most popular television series are on temporary hiatus, audiences are left with a network landscape (cable aside) comprised of a less-a-than enticing selection of re-runs and reality shows.  Meaning, that short of leaving the comforts of one’s couch, our mainstream entertainment options are severely limited. But the FOX Network is hoping to interject some new found value into some of this recycled content by running “live” Twitter commentary from producers and staff during episode rebroadcasts of of popular shows Fringe and Glee. The stream will cycle along the bottom of the screen, with only select tweets from fans making it on air, though it appears that streams on each show’s Twitter page (FRINGEonFOX and GLEEonFOX) will see far less moderation.

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