From Newspaper To Experience
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Writing in the Guardian, journalist Simon Jenkins argues that publishers should learn from the lessons made by the music business rather than return to paywall media. He says that he viewed the evolution of the newspaper when he went to the Glastonbury music festival recently, and witnessed how people will still pay for the live experience:
The key must be to learn the lesson of the most tightly competitive medium of all: popular music. It has cast off its enslavement to recording studios and recast itself, almost in Victorian mode, as a mass movement for live audiences. Music online is all but free. Live costs a fortune. Young people will pay more for a gig in a club than for a Led Zeppelin CD.