PSFK recently conducted a review of global brands that are doing “good” in regards to innovation, environmental responsibility and social collaboration. From this exploration, we've created the Good Brands Report 2009.

We looked at the companies we were writing about on PSFK.com and then asked a panel of cross industry global experts from the Purple List to tell us which of 40 common brands on PSFK were considered ‘Good’. These companies represent businesses from which we should learn. They are not just the well-known brands of the day but also companies that lead by example. Beyond the top 10 Good Brands, the report identifies the most inspirational brands across sectors, geography, and the highest charting brands when it comes to innovation, environmentalism and social good.

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