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In Defense Of Free

In Defense Of Free
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IKEA Store Opening Entertained Customers With A VR Pillow Game

The home retailer is bringing virtual reality into in-store events with an experience that lets shoppers play games and explore the IKEA world

16 January 2018
retail

This App Rewards Students For Time Not Spent On Their Phones

The Hold app—already used by 40% of students in Norway—allows users to earn rewards such as cinema tickets for not using their phone

16 January 2018

The Latest

Event

PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
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