Image credit: Getty Images, Craig P. Jewell/Flickr

Turns out there might be a biological imperative to explain our addiction to information that leads us to obsessively check our Facebook profiles for updates and inexplicably lose hours at a time searching for obscure bits of information on Google. Scientists refer to this desire as seeking or wanting, a practice that affects the dopamine centers of our brains and causes us to chase the potential reward just around the corner rather than settle for the tangible one right in front of us. This quest for what might be, creates a seemingly infinite feedback loop where consumption continuously renews the appetite.

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