Information Addiction and Our Quest for Relevancy

Information Addiction and Our Quest for Relevancy
technology
Scott Lachut, PSFK Labs
  • 18 august 2009

Image credit: Getty Images, Craig P. Jewell/Flickr

Turns out there might be a biological imperative to explain our addiction to information that leads us to obsessively check our Facebook profiles for updates and inexplicably lose hours at a time searching for obscure bits of information on Google. Scientists refer to this desire as seeking or wanting, a practice that affects the dopamine centers of our brains and causes us to chase the potential reward just around the corner rather than settle for the tangible one right in front of us. This quest for what might be, creates a seemingly infinite feedback loop where consumption continuously renews the appetite.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.