The Search For VW’s People’s Reviewer
Volkswagen have released a new campaign to support the launch of their latest vehicle, the VW Tiguan. Called The People’s Reviewer, they rolled out a search for a new type of car reviewer. Over 1000 people applied for the role via YouTube and email entries. This was whittled down to nine contestants, who were then given the opportunity to drive the Tiguan for a week, try out its features, and record a short video review. Starting September 3rd, the public will vote for the best, and the winner will take home a Tiguan. There’s something in it for the public too – voters stand the chance to win a weekend in Venice, one in Bath, a tour of some of the key highlights of London, a year of luxury and the opportunity to drive the Tiguan for three months.
The team behind the campaign have taught the contestants how to drum up maximum support for themselves via YouTube, Flickr, Facebook and Twitter. A quick look will reveal that the contestants seem to be engaging in a lot of banter on the Facebook page – not all of it friendly, but that is to be expected in a competition.