In a move that aligns well with the supermarket push to place more of their in-house brands on their shelves, while at the same time keeping pace with consumer demand for locally-sourced products, UK Grocery Store chain Waitrose has announced that it will only sell milk and other dairy products that come from British cows. The products will be sold exclusively under the Essential Waitrose label, a further commitment to their network of 60 British dairy farms, a partnership now in its tenth year that ensures fair prices and best practices.

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