Advertising Transformed into Bags: Target Combines Upcycling & Art
Target, will be transforming vinyl from their Times Square billboard into 1,600 limited edition bags designed by Anna Sui.
We’ve been talking about green fashion on PSFK for awhile now. One trend gaining speed is the upcycling of old billboards into bags and other kinds of gear. One company mainstreaming this practice is Target, who will be rolling out a brand new eco-friendly collaboration this fall.
The company commissioned emerging artists like Michael Anderson and Josh Goldstein to design art for their Times Square billboard that will be on display starting this weekend. When the piece comes down on October 31st, the vinyl from the ad will be transformed into 1,600 limited edition bags designed by Anna Sui.
Pre-orders for the $29.95 bags are being accepted here, starting tomorrow. Buyers will be able to specify which artist’s work they would like used in their bags.