Advertising Transformed into Bags: Target Combines Upcycling & Art
Target, will be transforming vinyl from their Times Square billboard into 1,600 limited edition bags designed by Anna Sui.
We’ve been talking about green fashion on PSFK for awhile now. One trend gaining speed is the upcycling of old billboards into bags and other kinds of gear. One company mainstreaming this practice is Target, who will be rolling out a brand new eco-friendly collaboration this fall.