Arlo: Founders Of Artlog Create Simple Digital Marketing Tool for Artists

Arlo: Founders Of Artlog Create Simple Digital Marketing Tool for Artists
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The founders of Artlog, the community-based cultural events calendar, have created Arlo, a suite of hosted web publishing applications that can be used by artists, authors or musicians in different ways.

Anjali Ramachandran
  • 14 september 2009

The founders of Artlog, the community-based site that lists cultural events and exhibitions, have created Arlo, a suite of hosted web publishing applications that can be used by artists, authors or musicians for different uses such as building a portfolio site, growing a band’s audience or promoting an author’s work. Their first offering is Arlo/Artists, which for $100/year allows users to build customized portfolio sites. Hundreds of the artists from the Artlog community contributed their feedback to help Arlo/Artists become what it is: ‘one of the best systems available for building an attractive and functional professional portfolio website, whether you are a master of HTML/CSS/Javascript or just barely email literate’, as Manish Vora, one of the founders, describes it.  Other useful features include integration with Facebook and Twitter. The creation of Arlo was prompted by insights from the way Artlog was used, which revealed that artists needed professional marketing tools rather than simply a platform for others to browse through their galleries.

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